ADIDAS DAME 3 SEEDING KIT

To celebrate the Dame 3 release, Adidas wanted to create a seeding kit rooted in Damian Lillard’s origin story. The box, modeled after a milk crate hoop, echoed the very spot where Dame first fell in love with the game as child in the streets of Oakland, California. Musical elements wove in his passion for hip-hop, turning the kit into more than packaging—it became a tribute. A time capsule of grit, rhythm, and rise.